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The SME Marketing Playbook

Smart Strategies for UK SMEs to Thrive

Is Marketing Holding Your Business Back? You're Not Alone.
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Small and medium-sized businesses across West Yorkshire - and the UK -are struggling with the same marketing headaches:

limited time, tight budgets, and a lack of strategic direction.

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  • 65% of SME marketing is done by the business owner

  • 58% spend less than £250 a month

  • 49% lack a formal strategy

  • 1 in 5 say they "have no idea what's working"

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Sound familiar?
If so, The SME Marketing Playbook is for you.

Transform your marketing

Transform your SME's marketing strategy with our comprehensive small business marketing plan.

This guide is tailored to help small businesses in West Yorkshire and beyond tackle challenges like limited budgets and time constraints. With actionable advice and proven strategies, you'll learn how to optimise your marketing efforts efficiently and effectively.

 

Download our small business marketing plan today and take the first step towards marketing success.

Download Your Free Copy Today

Packed with practical, no-fluff advice, the SME Marketing Playbook offers clear, expert-backed strategies designed to help small businesses do more with less.

 

Whether you're a time-strapped founder or a solo marketer wearing too many hats, this guide gives you the tools to take control of your marketing—without burning out or breaking the bank.

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What You’ll Learn

This actionable report is built around the real frustrations and challenges facing today’s SMEs:

  • How to market with micro-budgets and still see results

  • Why most businesses waste time on ineffective tactics

  • When to hire freelancers vs. agencies or in-house staff

  • How to track ROI so you know what’s working

  • What to do about changing algorithms that keep you up at night

  • What marketing should actually cost, with industry-standard pricing included

Created By SMEs, For SMEs

Every contributor to this report is a small business owner themselves. We understand the pressure to make every pound - and every hour - count.

Co-author Helen Feeley, founder of Indie Marketing in Wakefield, explains:

“When I speak with small business owners, the message is clear: they’re not sure if marketing works, or how to even start. That’s why we wrote this guide—to make marketing less overwhelming, more strategic, and actually doable.”

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Expert Contributors Include:

Helen Feeley (Indie Marketing), Amy Dawson (Gatekeeper Communications), Liz Malone-Johnstone (Bureau 43), Alex Stone (We Are Spicy), Annique Tate (Tate Digital Consulting), Janine Owen (JO&Co), Kate Hammond (Sunbeam Marketing), Rachel Williams (Google Ads Specialist), Rosie Denham (Project Communications), Sarah Temprell (Keep it Simple Marketing Solutions), Tania Prior (Prior Marketing & Co).

With a foreword by Claire Ferreira, Founder of Mums in Marketing

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