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The SME Marketing Playbook

Smart Strategies for UK SMEs to Thrive

Is Marketing Holding Your Business Back? You're Not Alone.
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Small and medium-sized businesses across West Yorkshire - and the UK -are struggling with the same marketing headaches:

limited time, tight budgets, and a lack of strategic direction.

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  • 65% of SME marketing is done by the business owner

  • 58% spend less than £250 a month

  • 49% lack a formal strategy

  • 1 in 5 say they "have no idea what's working"

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Sound familiar?
If so, The SME Marketing Playbook is for you.

Download Your Free Copy Today

Packed with practical, no-fluff advice, the SME Marketing Playbook offers clear, expert-backed strategies designed to help small businesses do more with less.

 

Whether you're a time-strapped founder or a solo marketer wearing too many hats, this guide gives you the tools to take control of your marketing—without burning out or breaking the bank.

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What You’ll Learn

This actionable report is built around the real frustrations and challenges facing today’s SMEs:

  • How to market with micro-budgets and still see results

  • Why most businesses waste time on ineffective tactics

  • When to hire freelancers vs. agencies or in-house staff

  • How to track ROI so you know what’s working

  • What to do about changing algorithms that keep you up at night

  • What marketing should actually cost, with industry-standard pricing included

Created By SMEs, For SMEs

Every contributor to this report is a small business owner themselves. We understand the pressure to make every pound - and every hour - count.

Co-author Helen Feeley, founder of Indie Marketing in Wakefield, explains:

“When I speak with small business owners, the message is clear: they’re not sure if marketing works, or how to even start. That’s why we wrote this guide—to make marketing less overwhelming, more strategic, and actually doable.”

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Expert Contributors Include:

Helen Feeley (Indie Marketing), Amy Dawson (Gatekeeper Communications), Liz Malone-Johnstone (Bureau 43), Alex Stone (We Are Spicy), Annique Tate (Tate Digital Consulting), Janine Owen (JO&Co), Kate Hammond (Sunbeam Marketing), Rachel Williams (Google Ads Specialist), Rosie Denham (Project Communications), Sarah Temprell (Keep it Simple Marketing Solutions), Tania Prior (Prior Marketing & Co).

With a foreword by Claire Ferreira, Founder of Mums in Marketing

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